Production attribution
See which call
became production.
Every booked patient tagged back to the call Lucy answered. After-hours, overflow, weekend, or missed. See exactly what she recovered in real production, not a guess.
The problem
Most practices can’t tell you which calls became patients. So the production Lucy recovers stays invisible.
$580
Average value of one missed call
75%
Of missed callers never come back
$13K+
Average monthly production Lucy recovers
Fortify shows you exactly which calls Lucy turned into production.
How attribution works
Every answered call.
Tagged to the production it booked.
When Lucy answers a call and books the appointment, that link is recorded. When the patient shows up and produces, the dollars trace straight back to the call she caught. No manual logging from your team.
Recovered production this month
$84,210
↑ 47% vs last month
Recovered production by call type
What gets tracked
Every call Lucy touches.
Tied to real production.
Answered calls
Every call Lucy answers is logged with the time, the reason, and the appointment it booked. No more “I don’t know if that call turned into anything.”
Recovered calls
After-hours callers and missed-call text-backs that Lucy books are tagged the same way, so recovery shows up as production, not a hunch.
Production tagging
When the patient pays, the production value gets tagged back to the call that brought them in. Real recovered dollars, not call counts.
Lifetime value
First-visit production and the visits after it. See what a recovered patient is really worth over time.
What attribution unlocks
Recovered production
you can finally see.
$67,000
Recovered production in month one, tied to caught calls
100%
Of recovered production traced to a specific call
Real time
Recovered production tracked as it happens
For the first time we can point to the exact calls that turned into production. After-hours and missed calls finally covered, and every recovered dollar tracked in real time.5-location dental group, Dallas–Fort Worth
See your attribution
live on a demo.
Book a 20-minute call. We will pull a sample attribution report so you can see exactly what Fortify would show for your practice.
Book a demo20-minute call. No contracts. No pitch.