One price.
Everything included.
The average Fortify practice recovers $13,000/month in production they were losing to missed calls, no-shows, and unscheduled treatment.
$997/month. Plus a one-time $1,600 setup. Plus per-minute usage.
No contract. Cancel anytime.
Here's what's in the box.
10 systems. One platform. Built specifically for dental practices.
✓Lucy. AI Receptionist (24/7).
Answers every call your front desk misses. Books directly into Open Dental, Dentrix, Eaglesoft. Custom-trained on your services, hours, and providers. 98% patient satisfaction.
✓AI Chat on your website.
Catches the visitors who would have bounced. Answers questions in real time and routes booking-ready patients to Lucy or your team.
✓Visual Patient Pipeline.
Every inquiry, every treatment plan on one board. No spreadsheets. No "who's following up on Mrs. Chen?" Replaces a dental CRM.
✓Missed-Call Recovery Automation.
Every missed call triggers an instant SMS plus a 5-touch follow-up sequence. The average practice recovers 8 to 15 patients per month from this alone.
✓Missed-Appointment Nurture Sequences.
No-shows get rebooked within 24 hours. 7 to 12 touches across SMS, email, and voice until they're back on the schedule.
✓Unscheduled Treatment Follow-Up.
Every "I'll think about it" gets nurtured automatically until they book or say no. Most practices reactivate $2K to $8K/month in stuck treatment plans.
✓Production Attribution Dashboard.
See exactly which marketing dollar produced which dollar of production. Cut wasted ad spend. Double down on what's working.
✓Lead Tracking by Source.
Every call, form, and chat tagged to the channel that sent it. Replaces a standalone call-tracking subscription.
✓Automated Review Requests.
Patient gets a text right after their visit asking for a Google review. Built-in filter routes complaints to your team privately. Replaces a reputation tool.
✓Revenue Visibility Reporting.
Monthly dashboard showing recovered production, attribution by source, and a clear answer to "what's working?" Replaces a BI subscription.
Combined standalone value of these 10 systems
$4,550/month before recovered production
$997/moYour price
Your investment
$997/mo
Plus a one-time $1,600 setup. Plus per-minute usage on Lucy calls.
No contract. Month to month. Cancel anytime.
Book a Demo →If Fortify doesn't pay for itself,
you don't pay.
If Fortify doesn't recover at least 3x its monthly fee in attributed production in your first 90 days, we work for free until it does. The attribution dashboard tracks every recovered dollar, so the math isn't hand-waved.
Why $997 is the cheapest part of your problem.
A few numbers most dental practices have never been told. Once you see them, the price isn't the question. The question is why you waited.
$580
Average value of a missed call
One missed call is roughly $580 in lost production. The average practice misses 30 to 50 calls per month. That is $17,400 to $29,000 in monthly leakage you cannot see. See the full math →
75%
Of missed callers never call back
They book with the competitor down the street instead. You already paid the marketing dollars to acquire them. Then you watched them leave.
$67,000
Recovered in month one. Real data.
A 5-location dental group in Dallas–Fort Worth recovered $67,000 in attributed production in their first month with Lucy on across every office.
Common questions about
pricing and setup.
What is in the $1,600 setup?
Custom training Lucy on your services, hours, providers, insurance list, and workflow. PMS integration testing. Pipeline build. Sequence configuration. Brand voice tuning. Goes live in 14 days from install.
How does the per-minute usage work?
Lucy charges per call minute on top of the $997 monthly subscription. The exact rate is locked during onboarding based on your call volume. Most practices land in the $50 to $200 range per month in usage charges. We itemize this on your monthly bill so there are no surprises.
Will I need to replace my practice management software?
No. Fortify integrates with Open Dental, Dentrix, Eaglesoft, and most other PMS systems. Lucy books directly into your existing system. No migration. No switching.
How fast does Fortify pay for itself?
Most practices recover their first month's fee within 14 days. The 90-day guarantee is the safety net. Real outcome: $997 a month against $8K to $13K a month in recovered production is the average.
What if my front desk doesn't like the AI receptionist?
Lucy doesn't replace your front desk. She handles overflow, after-hours, and the calls your team can't get to. Most practices report front desk relief, not friction.
Can I cancel anytime?
Yes. Month to month. No contract. No cancellation fee. If you stop seeing value, you stop paying. We are not interested in trapping practices that are not getting results.
Stop losing patients you
already paid to acquire.
Book a 20-minute demo. We will pull your missed-call number live on the call and show you exactly how much production Lucy can recover for your practice.
Book a Demo →