Fortify Research
Real numbers on dental phones, missed calls, and AI callers.
No vendor fluff. Just measured data from real practices — counted conservatively, with the method shown — on when calls get missed and what recovering them is actually worth. Free to read, cite, and share.
Call Data Study · 2026
The Dental Phone Gap: When Patients Actually Call
Three months of real data from a five-office dental group. About two of three calls arrive when the front desk can’t answer — and the losses cluster at predictable, un-staffable times.
More studies on the way
We publish new data as it comes in — missed-call timing, after-hours demand, booking conversion, and show-rate patterns across practices. Want the next one when it drops, or the underlying numbers for a story? Get in touch.